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Wal-Mart: Content and Social Media Strategies

November 12, 2013


Wal-Mart has always wanted to have the reputation of being family friendly and supplying all of your household needs.  When visiting the official Wal-Mart website it is easy to navigate and find what you are looking for.  The great thing about the website is that it is very clean and organized.  Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.  Wal-Mart has created a great On-Page SEO  and Off-Page SEO marketing strategy by creating this website that is user friendly, helpful for everyone, and creates a trust with their customers.  The structure of the page makes it user friendly for web crawlers.

Although Wal-Mart isn’t very involved in using all of the online content they do use lots of photographs throughout their website.  If you are looking for a specific item in a Wal-Mart store, you can look up the different options and the picture will come up to show you the details.  Using photographs was a smart decision because it helps to prove their point of being user friendly as well as allowing people to find exactly what they are looking for.  The website has a lot of hyperlinks that takes you from place to place throughout the website, linking you to helpful places.  The best thing about this is that the links on the page don’t drift you off to random websites and places, but actually directs you throughout the Wal-Mart stores.

After visiting the actual website, I visited Wal-Mart’s Facebook page as well.  On this social media site, Wal-Mart allows its customers to interact as well.  There are lots of infographics used throughout the profile as well as weekly ads posted.  There is also a Feedback link that directs you to a separate page where you can actually leave feedback with a particular store location and say what you liked/disliked with your visit.  On the same page it has a Recall list of different products that have been recalled and the full description of the products.  This whole idea of allowing people to leave feedback and blog about their experience is a great way to get customers involved and puts off this idea that Wal-Mart really does want to hear what you have to say and that you are important to the company.

Although there are a lot of great strategies used throughout the website, Wal-Mart has changed its look multiple times.  It’s not like Coca-Cola where they have had the same look and logo since the beginning.  It is good to have a fresh start and to update to modern times, but Wal-Mart has been looking for the “right” look for years.  Today, Walmart has focused its main attention to families and how they can benefit by saving money and suiting all of your needs at one location.

The good thing with both of Wal-Mart’s social media marketing strategy is that it is very personable.  When designing the website they made sure to create an easy flowing website that anyone could operate.  This is a great strategy because it results in lots of traffic coming into your website.  If people are able to use your site with no problems, they are more likely to come back and make more purchases and use it to their advantage.  Wal-Mart makes the customers feel like they are lending a helping hand both in the store and online.

Keep The Story Going

Wal-Mart helps people around the world save money and live better.  This has and will always be the story of Wal-Mart.  Wal-Mart’s motto “save money and live better,” is the reputation that Walmart has tried to pursue for years.  Although they have had difficulties with union workers and how they treat their workers, people still continue to shop with Wal-Mart and are loyal customers.  Wal-Mart is known for its low prices, whether it was them using the little smiley face rolling back prices or because they match other stores prices, they do their best to impress the customer.  Wal-Mart does a great job following the story and keeping it alive.  Because they match prices and roll back their prices to make sure they are the cheapest in town, helps them stay true to their long living story.


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